Success based on passion.

Looking back – In fond memory!

There really was a Dr. Theo Krauss! As early as the 1950s, the graduate pharmacist was living by the motto: Take advantage of the unique power of nature but always treat the environment with respect. Inspired by his achievements, a cutting-edge product range is now tucked behind the name DR. THEO KRAUSS, keeping homes sustainably cleaner – with a hint of nostalgia. 

Tradition rediscovered.

Classic, tried and trusted ingredients meet modern recipes – a winning combination providing full cleaning potential. At the same time natural resources are protected thanks to the use of renewable and exclusively vegan and biodegradable raw materials. Not only ensuring your laundry and home stay spotlessly clean, but also your conscience!

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