Success based on passion.

delta pronaturaMarketing philosophy

As brand owner, delta pronatura uses an optimized mix of all modern marketing tools tailored to the specific brand environment to affirm and boost its brands in their leading market positions.

Our marketing teams place great emphasis on ownership, personal responsibility, passion and team spirit to guarantee our future success in an increasingly intense competitive environment, both at home and abroad.

delta pronaturaDACH marketing team

From its headquarters in Egelsbach, the DACH (Germany, Austria and Switzerland) marketing team manages the Dr. Beckmann, Bullrich, Dr. Theo Krauss, Blistex and Bi-Oil brands in the health, cosmetics, and detergents and cleaning agents categories. To manage our brands in the DACH region we use all the instruments of a modern marketing mix, especially offline and online communication in a 360° philosophy.

In the conventional, digital, market research and strategic areas we have established long-term partnerships with reputable agencies and service providers.

Close cooperation with our key account managers and the DACH sales division’s trade marketers guarantees fast implementation, listing and promotion at the point of sale.

delta pronatura
Dr. Beckmann Corporate Marketing

To ensure and boost consistent branding and product presentation in the 80 countries that currently sell Dr. Beckmann products, the corporate marketing team manages our branding and product mix strategies from Egelsbach.

Strategies are optimized and implemented in the various countries in close collaboration with our sales regions, our subsidiaries, and our international sales organizations and their area sales managers.

The majority of projects, such as country strategies, brand or product positioning, communication strategies, and development and implementation of advertising material, are managed centrally by Dr. Beckmann Corporate Marketing.

Innovation policy is an important element of our growth philosophy. So delta pronatura works intensively on global innovation and new product development in close collaboration with R&D and with a constant exchange of information with our regions and countries.